Launch films, social advertising and event content for drinks brands, bars and hospitality, from a team that built its own cocktail channel to more than 120,000 subscribers.
Get a QuoteMost production companies learn about drinks marketing from a brief. We learned it from the inside. London Creative created and grew the Bonneville Cocktail Collection, a YouTube channel of cocktail recipes, serves and spirits stories that grew to more than 120,000 subscribers. Brands came to us for paid sponsorship, and that led directly to work for some of the biggest drinks brands in the world.
Today we produce social advertising, launch films and event content for spirits houses, drinks festivals and hospitality businesses, including films for Laphroaig, Suntory's Hibiki, Brugal and London Cocktail Week. We know what the drinks audience watches, because we have been making it for them for years.
Drinks content lives or dies on two things: whether the serve looks irresistible and whether the audience believes it. Liquid, ice, glassware and light need real technique, and we have filmed thousands of pours. Just as importantly, we know the difference between content that a spirits audience shares and content that reads as an advert, because we have watched the numbers on our own channel for years.
We also plan around the UK's alcohol marketing rules, the Portman Group Code and the CAP and BCAP codes, from the first concept, so nothing is pulled after it has been made. That mix of craft, audience knowledge and compliance is why brands trust us with launches that only get one chance.
A few of the drinks and hospitality films on our work page:
See these and our food and drink photography on the work page.
Stills matter as much as motion in drinks marketing: the bottle shot for e-commerce, the serve for the menu, the atmosphere shot for the press release. Our photography covers product, cocktail and venue work, and because we plan it alongside the video shoot, one day's styling and lighting delivers both.
Browse the Food & Drink gallery on our work page to see the standard, then tell us what your launch needs.
Yes. UK drinks marketing is governed by the Portman Group Code and the CAP and BCAP advertising codes, which cover everything from who can appear in an advert to how a serve is shown. We plan concepts around those rules from the start, so content is not pulled or re-edited later.
Yes. Liquid, ice, condensation, glassware and garnish all need specific lighting and technique to look as good on screen as they do in the glass. Years of filming cocktails for our own channel means we know exactly how to make a pour look irresistible.
That is exactly the kind of work we do. We can plan, present or cast, film and edit a regular series of serves, stories and behind-the-bar content in your brand's voice, and advise on how to grow an audience for it.
Yes. From brand activations at London Cocktail Week to private launch events for limited editions, we capture the night and turn it into social content, highlight films and photography that keep working long after the event.
Launching a new expression, a serve or a venue? Let's make content the drinks audience actually watches.
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