More than 500 videos over several years, built around what the data said was working. Concepts, scripts, casting, locations, shoots and edits, all from one team.
Get a QuoteReed.co.uk is one of the UK's biggest job sites, and for several years London Creative was the production team behind its video advertising. In that time we produced more than 500 videos for the brand, most of them social media adverts designed to keep Reed.co.uk front of mind for job seekers wherever they were scrolling.
Five hundred videos is not a campaign. It is a content engine, and it only runs if the production partner can generate ideas, cast and shoot efficiently, and turn edits around at the speed that paid social demands.
Reed.co.uk needed a steady flow of adverts that felt fresh, spoke to different audiences, from students and graduates to experienced professionals, and could be measured and improved in real time. The marketing team wanted a partner who would take ownership of the creative, not just point a camera at a script.
The advert at the top of this page, the Uni advert, is one example: a short, sharp spot built to stop the scroll and deliver the brand name in seconds.
We ran the whole process, from the first idea to the numbers that came back.
“We've worked with London Creative for a number of years, and it's always an absolute pleasure. Gerard really took the time to understand our business and our brand personality, and our videos have since gained millions of views across social and YouTube. From briefing to delivery, the process was smooth, professional, and efficient. I'd highly recommend London Creative for any project!”
Michael Cheary — Head of Brand & Communications, Reed.co.uk
Most businesses buy social video one film at a time. The brands that win on paid social treat it as a system: a production partner who can keep generating ideas, a shoot schedule that produces content in batches, and a feedback loop between the analytics and the edit suite. That is what we built for Reed.co.uk, and it is what we build for clients today, whether the goal is job seekers, customers, sign-ups or sales.
If you are spending money on social advertising and the creative is the bottleneck, that is the problem we solve.
By planning in batches. Concepts and scripts are developed as a set, actors and locations are booked for shoot days that produce several adverts at once, and the edit is set up so new versions can be cut quickly. Quality comes from the system, not from heroics on individual films.
Yes. For Reed.co.uk we worked directly with the head of marketing and with Google to read the performance data, then tweaked edits and produced more of what was working, often within days. Bring us your analytics and we will build the content plan around them.
Yes. For Reed.co.uk we came up with the concepts, wrote the scripts, hired the actors and found the locations, so the marketing team could brief us on goals and leave the production to us.
Instagram, TikTok, YouTube, Facebook, LinkedIn and paid placements across the web, in whichever lengths and ratios each platform needs. Most campaigns get a hero version plus a set of cut-downs from the same shoot.
Need social adverts that keep performing month after month? Let's talk about building your content engine.
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