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Case Study — Clarins

CLARINS
CONFERENCE FILM

A three-minute highlight film shot, edited and on the big screen by the end of every day of a five-day conference. Five days, five films, and an invitation back the following year.

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A LONG-TERM
PARTNERSHIP

Clarins is one of the world's best-known skincare and beauty houses, and for several years London Creative was its go-to video and photography partner in the UK. Over that time we produced hundreds of videos and photographs for training, product education and internal communications: the everyday content that keeps a large, fast-moving beauty business aligned.

That volume of work only happens when a client trusts you to turn up, understand the brand and deliver without fuss. It also meant that when Clarins planned its biggest internal event of the year, we were already part of the team.

THE
BRIEF

The event was a five-day conference, with a new group of delegates arriving each day. Every group deserved the same energy as the first, and Clarins wanted each day to end on a high: something that celebrated the people in the room, not a generic corporate wrap-up.

The ask was simple to say and hard to do. Film the day, cut a three-minute highlight film, and have it ready to play on the big screen at the closing session, before anyone had left the building. Then do it again tomorrow, with a new audience, for five days straight.

SAME-DAY
HIGHLIGHT FILMS

Delivering a polished film in a single day is a planning exercise as much as a filming one. This is how each day ran.

  1. Plan with the events team. Before the conference we agreed the running order, the moments that mattered on each day and where delegate interviews could happen without disrupting sessions.
  2. Shoot the day as it happens. Keynotes, workshops, product sessions, reactions and the candid moments in between, with a crew that knew the brand well enough to anticipate the shots.
  3. Edit on site from lunchtime. While filming continued, the edit was already taking shape, so the afternoon footage dropped into a structure that was ready for it.
  4. Grade, music and titles by late afternoon. Each film was finished to the same standard as a scheduled production, with Clarins branding, licensed music and a proper colour grade.
  5. Play it on the big screen. As each day closed, the film rolled. Then we reset and did it all again for the next day's delegates.

THE
RESULT

  • Five finished highlight films in five days, each around three minutes long and each specific to the people who were in the room that day
  • Delegates loved seeing themselves on the big screen. The films turned the end of each day into a genuine celebration rather than a sign-off
  • Clarins invited us back year on year as a direct result, and the films went on to be used internally long after the event
  • The film at the top of this page is one of them, cut and shown the same day it was filmed

WHY SAME-DAY
EDITS WORK

A conference highlight film delivered weeks later is a nice archive piece. A film delivered the same day is part of the event. It rewards the delegates who gave up their time, it gives the organisers a moment of theatre to close on, and it hands the communications team a ready-made asset for the intranet, LinkedIn and next year's invitation while the conference is still the talk of the business.

For conference organisers at larger companies, this is the single most effective upgrade to standard event filming. It needs a crew who can shoot and cut to a clock, and a producer who plans the day around the deadline rather than hoping for the best. That is exactly what we do.

FREQUENTLY
ASKED

Can you really deliver a conference highlight film on the same day?

Yes. It is one of the things we are known for. With the running order agreed in advance, we film the morning and early afternoon, edit on site, and have a graded, titled three-minute film ready for the closing session. For multi-day events we repeat the process every day.

How much notice do you need for a same-day edit?

Ideally two to three weeks, so we can walk the venue, agree the running order and plan where the editor sits. We have turned things around faster when a client has needed it, so it is always worth asking.

Can you photograph the conference as well?

Yes. For Clarins we provided both video and photography across several years of training and internal communications work. A photographer alongside the video crew means your comms team has stills for the intranet and social the same day.

Do you travel for multi-day conferences?

Yes. We cover conferences across the UK and internationally, and a multi-day event is a good fit for us because the crew is already on site and set up, which keeps each day efficient.

FURTHER
READING

Planning a conference? Let's talk about same-day highlight films that send your delegates home buzzing.

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